Influencer marketing for AI Dev tools.
We connect AI and developer tool brands with the technical creators their buyers actually trust; from infrastructure to AI coding assistants.
We speak the language because we live in it.
Founded by a practitioner.
Ivory Velvet was founded by a technical product manager and a product marketing co-founder with hands-on experience in the developer tools space. We started this agency because we saw a gap — brands with genuinely great products struggling to reach developers through creators who actually understand what they're building.
We're selective by design. We work with a focused roster of brands and creators because depth beats volume every time in this space.
Our Services
Developer audiences don't trust traditional influencer marketing. We do it differently.
Creator Campaign Management
We identify, vet, and manage technical creators whose audiences are developers and engineers actively evaluating tools. From initial outreach to final deliverable, we handle everything.
Creator Sourcing & Vetting
Not every developer creator is equal. We screen for genuine technical credibility, audience quality, engagement depth, and niche alignment, so every creator we recommend actually moves the needle for your brand.
Campaign Strategy
We design campaigns around how developers actually make purchasing decisions; through trust, demonstration, and peer recommendation. Not impressions. Not vanity metrics.
Performance Reporting
Every campaign comes with clear reporting on what mattered: signups, trial activations, click-through rates, and cost per acquisition. We speak your language.